Apple's model is actually the same as XBox, PS3, or many other platforms. Although I have a hackintosh up running on a generic PC, I specifically bought a mac when it came time to buy a new machine. I got all the benefits of running Windows when I need to and don't have to worry about patches and OS updates breaking my machines ability to function. Software updates on the hackintosh can be perilous at best. My hackintosh is stuck in time at 10.4.9 since software updates would break the system and cause a reinstall. I know that there are newer installers, but it is frankly to much bother to pursue.

I forgot to mention that I would love to see an Apple enabled version of Mac OS X for generic PC. I would love to not have to worry about Apple updates working on the PC.