Submit Hint Search The Forums LinksStatsPollsHeadlinesRSS
14,000 hints and counting!


New iPods | 43 comments | Create New Account
Click here to return to the 'New iPods' hint
The following comments are owned by whoever posted them. This site is not responsible for what they say.
New iPods
Authored by: robg on Jan 07, '04 10:32:30AM

I think my perspective is that they'll miss out on most of that 31% that Steve said they're going after. They're priced $50 above the high price point. Yes, you get more (much more), but if you were to dig into that 31% slice, you'd find that the average selling price is nowhere near the high selling price -- it's probably closer to $149 than $199 (perhaps even lower).

So now, instead of just a $50 bump for all the extra features, it's a $100 (or more) bump ... and for most people, that's a different purchasing decision. So while I think Apple will be quite successful at cherry picking the top tier of that 31% slice, the vast majority within it will probably not change their purchase behavior -- there's too much of a price jump.

I guess we'll see how well it's accepted :).

-rob.



[ Reply to This | # ]