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Shotgun Approach
Authored by: jca on Sep 18, '03 03:49:51PM

No, this is incorrect. Revenues and ad stats are not based solely on "impressions" - that's not how most ad programs work. Simply "downloading" the ad will not bring any revenue to the publisher, in fact, it will hurt them greatly, because it will throw off the stats/ratios, and they will move on to other methods, such as pop-unders, or the aforementioned "site makeover" a la IGN.com.



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