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All very bad choices
Authored by: filburt on Jun 16, '03 10:43:36PM

These choices will effectively do Apple more harm than good. If I became the CEO of Apple, I would more or less continue the current strategy, but by first catching up with PCs where Macs are behind, such as:
- Increase the resolution on portables and add DPI support to Mac OS X so text won't look so small
- Offer multi-button + scrollwheel mouse
- Lower the price by 10% or so
- Bring on the 970 ASAP!
- Refine the OS X further -- better mouse pointer, add missing Classic OS features, better keyboard support, better dashboard, even better interoperatibilty, better file system, etc.
- Team up with OpenOffice and build superior AppleWorks
- Greater device support for iSync, including superior Palm OS support, support for PocketPC
- More powerful .Mac - domain name hosting, scripting, etc.

1. Apple has once again licensed Mac clone makers
Apple enjoys healthy margin on hardware, more so than majority of PC makers. And let us not forget that majority of Apple's revenue come from computer sales. While it would be nice if Apple's marketshare is greater, opening up the architecture will undercut Apple's major source of revenue.

2. Apple will put Intel and/or AMD chips in future machines
3. OS X for Intel will ship by year's end
4. The Apple ROM is now an open-source project
One word: hackers. Even if Apple makes proprietary implementation off of Intel/AMD CPU, hackers will find a way to get around it.

5. The iTunes Music Store will be available in all countries ASAP
6. Standardized US and international pricing based on exchange rates
Let's face it. Apple has never been very good at Internationalizing their platform. While this would be a laudable effort, perhaps it's not fiscally sound.

7. An across the board price reduction of at least 25%
8. Final Cut Pro and DVD Studio Pro are now selling for $199 each
Why? Apple is out to make money. Sure Apple computers are overpriced, but 25%? I think faster 970 processor and more modest 10% price cut would be sufficient. And Final Cut Pro and DVD Studio Pro are priced competitive already. iDVD should support third party DVD burners as well, however (especially since iLife costs $50 already).

9. Future OS X releases will ship with the "OS 9 Platinum" appearance
One or two more themes would be nice, but Platinum theme?

10. The Newton will immediately return to production
I would love Apple-branded PDA, but this category is dying (or becoming a small niche category). The future is phone. Perhaps Apple can license OS to phone manufacturers.

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