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Apple is the "dumb blond" of the computer industry...
Authored by: GORDYmac on Feb 19, '03 09:13:26AM

You know, "a great product, but an awful marketing department"...

Apple is a "Dell Guy" or something like that away from higher sales. Why not say explicitly that there are retail stores in the commercials? Why not say "visit the Apple store online or in your area for more info"?

Damn, we get it. The products are cool. Now, sell the damned things in the commercials!



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Apple is the "dumb blond" of the computer industry...
Authored by: little_dude on Feb 19, '03 02:57:15PM

I don't know if you're right... If a commercial gets people excited about the product, they'll find a way to buy it. www.apple.com would be my first guess if I had never heard of the product.

IMHO, they have to focus first on being different, standing out, grabbing the attention of the viewer. They do that reasonably well, compared with the other PC manufacturers.



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Apple is the "dumb blond" of the computer industry...
Authored by: Ezekiel on Feb 22, '03 03:36:15AM

"Dumb blond"?

Huh??

I always thought of it as the total opposite...

Smart and tasteful.



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