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Authored by: asxless on Dec 02, '02 11:32:17PM

Thanks for this tip.

I had grown so tired of seeing the same heavily animated adds on the WSJ web site that I was about to cancel my subscription. But
embed[type="application/x-shockwave-flash"][width="120"][height="600"] {
display: none !important;
visibility: hidden !important;
got rid of the HP ad on the left hand "nav bar" and normal ad blocking in Moz killed the animated gif BMW ad on the right:)

The irony is that I own 2 BMWs and a couple of HP printers. But these heavily animated ads are so annoying that I could not stand to see them one more time. I wonder if these advertisers realize that heavily animated ads can actually _detract_ from their company's/product's image with some customers. Animation is a two edged sword. It gets my attention. But after I've seen the same Flash or animated gif for the 10th time I don't see any real difference between a tastefully done animated ad and a dancing monkey ad. And more importantly I find the companies who ask me to view their heavily animated ads equally annoying.

asxless in iLand

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