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FQDN change to
Authored by: robleach on Aug 19, '10 04:25:35PM

But the content is from the community, that's why identity is so important. That's why when big companies merge, they keep the more valuable name. A reputation is built up associated with that name. What if McDonald's changed it's name to "Bert's Burger Bowl". Anyone driving down the strip is gonna stop at Burger King because they don't recognize "Bert's Burger Bowl". Political candidates can get elected on "name recognition" alone. I'm not "hating" here. I'm gonna keep coming. I'm not that fickle, but I think it's worth a discussion.

There's a subtle, but important connection being made here in people's heads. They discover something cool on this site called, then they discover another cool thing. Before you know it, they start mentioning it to friends. Somewhere down the line, someone who's never used before goes to look for it, but they end up somewhere else and think "I guess it went away" or "someone else bought it out" and they move on.

I want to support this site because I read it every day. I want more people to contribute. A lot of the sense of community is tied up in the name, whether it makes sense to you or not. What if someone renamed your favorite pet that you've had for years? Would it feel weird to you to call it something else? That's because it's your pet and you didn't rename it, someone else did. It doesn't feel right. Maybe we can get used to it, but my point is that the site is the community, so the community's sense of identification with the site is important and something a company should try to cultivate because it benefits them.

I sympathize with Craig and I don't doubt he's doing his best. Perhaps I'm wrong - I hope so - but I think changing the name is not the best of ideas. I'll be interested to see where this goes.


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