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FQDN change to hints.macworld.com
Authored by: jsnell on Aug 19, '10 09:35:05AM

Hi guys,

The short version is, these days sites get judged by advertisers and marketers based on roll-up domain traffic. Totally unfair, but there it is. We can talk about how many people read all the Macworld sites, but nobody will listen unless they're all under one domain. By putting macosxhints.com inside macworld.com, we can count all Hints and Macworld traffic together.

That's pretty much the whole story. It's a permanent redirect to hints.macworld.com, but it's not phase one of any multi-phase project to change the site. I do think that we need to consider changing the software we use to host Hints to one that's more actively developed, so that it can stay secure and safe and functional. But that's down the road a bit, and the intent is to keep Hints as Hints. It works well. That's why we didn't change it after we bought it, and why we brought in a community member (Craig Arko) to run it after Rob moved on to Many Tricks.

-jason

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Jason Snell, Editor, Macworld



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FQDN change to hints.macworld.com
Authored by: Anonymous on Aug 19, '10 10:23:40AM

Well, go ahead and subtract one from your traffic count. It's unfortunate how far the site has slid just in the last couple of months. Hopefully you won't also kill off the forums with a MacWorld template. C'est la vie...



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FQDN change to hints.macworld.com
Authored by: MJCube on Aug 20, '10 10:45:11AM

+1: Ė1.
I donít like how the character of the site has changed, and this will probably be my last login.



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FQDN change to hints.macworld.com
Authored by: Aeschylus on Aug 19, '10 01:24:51PM

Jason,
I appreciate what you wrote, and I know that you value this site. That said, I would like to remind you of the sad decline of MacFixit after CNET absorbed it. We users feel a sense of identity with the site, and it could be lost when it becomes more integrated into MacWorld. If this site changes enough, well then someone else will probably just reinvent it under a unique name that we are comfortable with.

If the FQDN change is not part of a plan to change the essence of MacOS X Hints, please consider keeping the same title on the home page and continuing the user experience that has been so valuable to many of us for so long. With redirection, I could ignore the FQDN change. If you change the heart and soul of the site, we'll all lose.

I like MacWorld a lot, but I like this site even better. Thanks for listening.

Edited on Aug 19, '10 01:26:44PM by Aeschylus



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FQDN change to hints.macworld.com
Authored by: marook on Aug 19, '10 01:43:37PM

Jason wrote:
"The short version is, these days sites get judged by advertisers and marketers based on roll-up domain traffic."

Forgive me, but That is one lame excuse! Someone with the logs is one lazy boy..
And though I don't know the traffic numbers for this site, I would bet it can be run on a Mac mini server. So don't tell me it's the hosting expenses that 'force' you into combining this site with MacWorld's..

It would be the same as saying Apple needs to stop using Akamai for local caching, as those hits would not 'count in the roll-up domain traffic'.. give me a break!

---
/Marook



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FQDN change to hints.macworld.com
Authored by: DamnItsHot on Aug 19, '10 04:34:44PM
Jason,
I enjoy MacWorld - it is one of my 'Daily' websites (a tab set that loads what I want as my core for the day) - it loads right beside MacOSXHints. I think had you guys actually thought this out that naming it MacOSXHints.Macworld.com would have made more sense. Now before you argue that the Mac part is redundant, or that the hints are for far more than just Mac OSX keep in mind the name of the parent publication.

There certainly was a large amount of value/goodwill in the name MacOSXHints - I just can't see why you would toss that out the window. I know when I saw a reference in an article or a posting that mentioned MacOSXHints as the source, etc. I added a lot of credibility to it. I just don't feel that way when I read that it comes from MacWorld. MacOSXHints built a reputation based on collecting a knowledge base from those in the trenches - not those in the grand stands.

I would very strongly recommend that you keep the name MacOSXHints and keep the redirect working. I also think you should do whatever it takes to pump the quality up as it has sagged in the last few months (nothing against Craig A.). I know I would like to see more than one hint a day and that I would like to see a larger variety than what we have been seeing. Please don't let this slip away into oblivion and obscurity.

Onward thru the FOG!
jOhn

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