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Use Amazon S3 to automatically back up your Mac
Authored by: misterdna on Aug 09, '10 03:02:54PM

Well, I had looked on the Arq site for info about your encryption method, and I saw absolutely no details (I see the details now: "Arq encrypts your data before it leaves your computer using AES-256, a government and industry standard," I suspect you added this since I posted my comment). I did see this critique of some other services: "And their security felt like a lot of handwaving instead of straight talk. They all said they encrypt my files, but there was no way for me to verify that since I couldn't access my stuff on their servers." So, without clear explanation of Arq's encryption method, while speculating about the encryption used by other companies, it seemed unfair (at best). But now that I see you specify the AES-256 encryption, I have no complaints.

As far as press goes, I can see that as you slowly tweak and upgrade the application, it may be hard to decide when the right time is to try to get Arq reviewed (with a better product always coming with the next update)... Not that I know a thing about getting press. But perhaps letting the application ripen over time, then really pushing to get it reviewed, might be the way to go. I would imagine that one really good review in a well-read Mac or Tech column (Macworld, Gizmodo, etc.) could make your customer base expand far beyond what I imagine it is now.

I guess the tough part is Arq isn't dumbed down, like the Mac version of Carbonite (which I tried and then removed, as it just didn't have the flexibility I was looking for). While just about anyone can use Carbonite with the click of a few buttons, and the price is low and fixed, Arq requires extra effort of signing up for S3, and it's somewhat hard to know what the yearly cost will end up being for the S3 service. So perhaps Arq will never be for the many Mac users who just aren't very adept, and want to keep it as simple as possible...

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