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How about overall support?
Authored by: DougAdams on Sep 05, '02 03:46:23PM
This is Apple's page on AAC, MPEG-4 Audio.

Like the MP3 phenomenon, which didn't happen overnight either, MPEG-4 won't take off until there is a demand for it by more people than have ripped MP4s up 'til now.

Of course, it may never take off in the consumer end of things. But certainly audio professionals are embracing it (it is a part of QuickTime, afterall). I distribute audio to radio stations for a living myself, and smaller files/better sound is always a bonus.

Doug

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