The latest update to Google Earth for iOS, version 6.2, can open .kmz or .kml files on websites, but you can also e-mail these to yourself to use on your iPhone or iPad. If you're in the desktop version of Google Earth, right-click on a link and choose Email..., and a new message will be made with the .kmz file as an attachment. When you receive this on your iOS device, tap and hold, then open the file with Google Earth.
[kirkmc adds: This works as described. I have to say, the only time I ever open Google Earth is to follow the route of the Tour de France...]
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