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Evade Full Page Ads with Safari 5 Reader mode Web Browsers
I've noticed more and more sites displaying full page ads over the content which only disappear after the advertisement is finished playing. Safari 5 provides a quick way to get to textual content without viewing the ad.

Simply enter Safari's 'Reader' mode to see the main content of the page instantly. For other browsers, Arc90 Lab's bookmarklet Readability does the trick as well.

[crarko adds: You won't always be able to switch to Reader mode in Safari 5; it's dependent on the markup used on the site in question. Readability is the more flexible solution, and ClickToFlash may be helpful as well in some cases. Of course ad creators are aware of these tools, and come up with creative ways to foil them. Hopefully that same creative thought can be used to make the ads themselves more interesting. That does seem to be one of the goals of iAd. I wonder how big a dent Apple will ultimately make in that industry.]
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Evade Full Page Ads with Safari 5 Reader mode
Authored by: David Allen on Dec 17, '10 12:03:41PM

Crarko, you are pointing to the older version of ClicktoFlash for Safari before extensions.

Folks with Safari with extensions should probably use the ClicktoFlash extension;

But better is the ClicktoPlugin extension which covers control for all video plugins;

Dah•veed |David Allen|
Monterrey, NL, Mexico

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Evade Full Page Ads with Safari 5 Reader mode
Authored by: asmeurer on Dec 17, '10 12:38:49PM

With ClickToFlash/Plugin, it often just shows the unloaded flash box on top of the content instead, but you can right click on it and choose "hide flash".

By the way, if you get a page like this that refuses to work and the thing blocking the content refuses to go away, you can sometimes get to the content by using Safari's Web Inspector ("Show Web Inspector" from the Develop menu).

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Evade Full Page Ads with Safari 5 Reader mode
Authored by: garythemacguy on Dec 17, '10 01:35:12PM

Ironically, Macworld (UK) is a major pain for this and has ben for a long time. However, they use a slightly different approach for which this tip doesn't work, though there are still workarounds (of a sort).

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Text browsers
Authored by: leamanc on Dec 17, '10 08:33:06PM

If you really can live with just the text of a web page, and one of the above solutions is not working on a particular site for you, check into a Terminal-based text browser like lynx or (preferably, in my book) elinks. You will get the text of a web page in the glorious monospaced font of your choosing! If monospace is too hard on the eyes, you could change your Terminal prefs to use a different font (not really recommended unless you'll never use the Terminal for anything other than this tip here), or you can copy-and-paste into a decent lightweight word processor like TextEdit or Bean.

Packages for both lynx and elinks are out there for OS X, and they can also be easily installed via MacPorts or Fink.

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