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Safari 5 extension to avoid data mining Web Browsers
Online privacy is always a matter of concern. There are many tools around to help and a new one for Safari 5 is an extension called Incognito.

Download and double click the extension file to install it into Safari 5. It allows you to block:
  • Google Adsense
  • Google Analytics
  • Google API (may break some sites)
  • Facebook content
  • Embedded YouTube videos
This doesn't necessarily block all the ads themselves, but rather the meta-information that is used to track your preferences and target the ads.

[crarko adds: I tested this, and as far as I can tell it works as described. It may be an interesting exercise to run Little Snitch before and after enabling Incognito and see what actually is being blocked.]
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Safari 5 extension to avoid data mining
Authored by: Reaperducer on Oct 13, '10 11:48:58AM

This is great! Now I can get lots of ads to insure the car I don't have, instead of airline flight deals that I might actually make use of! Thanks!



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Safari 5 extension to avoid data mining
Authored by: Bassman59 on Oct 13, '10 12:29:43PM

Heh, that's why you need to run AdBlock+, too!



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Safari 5 extension to avoid data mining
Authored by: Reaperducer on Oct 13, '10 02:02:56PM

And when people complain about all the content on the internet going behind paywalls and into apps, you can look in the mirror for someone to blame. The more selfish people block ads, the faster the internet becomes pay-per-view.



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Safari 5 extension to avoid data mining
Authored by: alansky on Oct 13, '10 02:29:57PM

Meaning what? That being sucked dry by advertisers is better than paying for the content you want? Speak for yourself.



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Safari 5 extension to avoid data mining
Authored by: pablorph on Oct 13, '10 07:16:03PM

I don't know about you all, but I do not get that many intrusive ads. (knock on wood)

Saying that, I just ignore all the ads. I don't have to click on them and only rarely do I get a pop up ad that I must close. (Now they may come after me :O



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Safari 5 extension to avoid data mining
Authored by: afingal on Oct 14, '10 02:00:40PM

I have no objection to ads. It's the tracking I object to. I see no reason that the web can't make money with simple ads the way that it has always been done in newspapers, radio and TV. You place ads based on the content being presented, not on a clandestine tracking of every individual viewer.

Tracking defeats the two advantages to society of advertising. One is the ability to view content with anonymity while still allowing the content providers to make money. This is especially important for political editorials, medical information and such things. The other is to expose people to things they wouldn't have searched out for themselves. Tracking indicates what you have done in the past and only suggests a continuation of that pattern.

If we let this go on the web, the analogous thing is going to end up happening in the real world. Other media, like television, radio, newspapers and even billboards can't compete unless they start to track who is watching, reading, etc. Corporations are going to be using video surveillance and facial recognition to track you wherever you go and send you advertising accordingly. Billboards will record your license plate number as you pass. There will be a brisk business buying and selling all this information.



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Safari 5 extension to avoid data mining
Authored by: hejdor34 on May 08, '11 12:28:08AM

I installed and tested two extensions at the same time, 'Incognito' and 'Google Alarm'. The test was very simple: I have first deactivated 'Incognito' then visited different sites where 'Google Alarm' signalised presence of Adsense or Analytics, activated 'Incognito', reloaded the page but in all this sites 'Google Alarm' still shows active Adsense or Analytics.
It seems that 'Incognito' don't blocks Adsense and Analytics... Or is my testing concept wrong?

PS.
'Google Alarm' --> http://jamiedubs.com/googlealarm/



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Safari 5 extension to avoid data mining
Authored by: asmeurer on Oct 14, '10 09:14:56AM

Wait, so how are embedded YouTube videos data mining? Heck, they're usually not even advertising.



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