In order to streamline syncing my iPhone, I wanted to add a keyboard shortcut to make it quicker. One way to sync is to choose the File > Sync "User's iPhone" menu item in iTunes. I found that you can create a shortcut to this menu item using the name of my iPhone. One problem is that the menu item in iTunes uses smart quotes. So you can't just type in the menu item; you need something like TextEdit (or any word processor that supports smart quotes).
To enable smart double-quotes in TextEdit, make sure they're enabled in the Edit > Smart Substitutions > Smart Quotes menu item. Then just type in the iTunes menu item.
If you have a single quote in your iPhone's name (like I do), you need to disable smart quotes for that. You need to have something like:
Sync "User's iPhone"
Where the double-quotes are "smart" and the single quote is not.
Copy the text and paste it into the Keyboard Shortcuts preference pane dialog, and enter your shortcut.
[kirkmc adds: You can also use this hint for iPods. And, if you have multiple iPods, you can set up a shortcut for each one, and iTunes is happy to use the same shortcut; you won't get a conflict message when you set the shortcut.]
Mac OS X Hints
http://hints.macworld.com/article.php?story=20080813071608658